A Swansea superstore is to be given a major face-lift which bosses hope will give it the edge in the battle for shoppers' cash.Sainsbury's on Quay Parade in the city centre is to be gutted and given a big-money makeover.
The work will boost the space available for stocking non-food items, as the big supermarkets increasingly compete to offer one-stop-shopping to customers.
The store will be closed from 6pm on Saturday, February 24 until 9am on Tuesday, March 1 to allow the work to be carried out.
When it reopens the new shop will have more space for home furnishings, clothing, electrical items, DVDs and music as well as new jewellery, lighting and DIY and car-care sections.
The work will also involve moving the in-store pharmacy and upgrading the cafe. The outside of the riverfront shop will not change.
Supermarkets are increasingly turning to non-grocery items as they fight for market share.Last week Asda in Morriston offered cut-price DVD players to customers, selling its entire batch of 500 of the £9 machines in a day.
That deal followed the promotion of £19 men's suits in the same store.Meanwhile, the future of the Tesco superstore on Oystermouth Road remains uncertain.
Company bosses had wanted to massively increase the size of the shop by adding a second floor, and boost parking with an extra 170 spaces in a two-storey car park.
But they withdrew the plans after consultation with Swansea Council.
Tesco is now in the process of drawing up a fresh planning application, but have not released any details.Last month the company denied rumours it wanted to move to Parc Tawe.
John Hughes, manager of the Sainsbury's store, said he hoped the new-look branch would be a hit with shoppers.
He added: "We are glad to be providing our customers with this new improved shopping experience, and everyone is really excited about its transformation."
